LOUIS VUITTON
Since 1983, the Louis Vuitton company has been associated with racing, sponsoring the challenger selection series called the Louis Vuitton Cup, reiterating the relationship between luxury and high competition in sport.
America's Cup Barcelona 2024
Barcelona will be the center of world sailing as host of the Louis Vuitton 37th America's Cup.
A Look at the Emblematic Sailing Regatta. Barcelona, the vibrant Catalan capital known for its rich culture and distinctive architecture, is preparing to welcome the teams and spectators of the prestigious nautical event known as the America's Cup. The choice of Barcelona as the venue for the Louis Vuitton 37th America's Cup not only highlights the city's growing importance in international events, but also promises to boost its economy and tourism profile.
Elite sailing teams will compete in advanced nautical technology in the 2024 edition of the event.
The series of events related to the Copa América will boost tourism and the local economy in Barcelona.
Competitors, representing the best of high-performance sailing
Will battle it out in the waters of the Mediterranean in boats that represent the latest in innovation and technology. As the city prepares to welcome locals and visitors, scheduled events and related ceremonies will add an extra layer of festivity and community to Barcelona's effervescent atmosphere.
HISTORY OF THE COPA AMÉRICA
- The America's Cup is the oldest sailing competition in the world, beginning its legacy in 1851. Over the years, this tournament has been distinguished by its rich history and the technological advances it has promoted in the world of sailing. The first competition took place in waters around the Isle of Wight in the United Kingdom and was won by the American yacht America, hence the name the America's Cup.
- The New York Yacht Club was the guardian of the trophy for more than a century, from the initial victory until 1983, when the Australian team managed to break its impressive streak. This victory was perceived as a renewal of global interest in sailing, and racing has since seen various countries fight for the prestigious title.
- Emirates Team New Zealand has been one of the most successful teams in recent years. With a strong track record in boat design and technology, the New Zealand team has achieved several victories, reaffirming its position as a powerhouse in the world of sailing.
- Below is a breakdown of key events:
1851: First event, won by the yacht America.
1983: End of New York Yacht Club's dominance at the hands of the Australian team.
1995, 2000: Emirates Team New Zealand takes the trophy. - Since 1983, the Louis Vuitton company has been associated with racing, sponsoring the challenger selection series called the Louis Vuitton Cup, reiterating the relationship between luxury and high competition in sport.
The Barcelona Election
Barcelona was selected as host of the 37th America's Cup due to its sophisticated marine infrastructure and the strong support of its institutions. This election places the city and Catalonia in the spotlight of international sailing.
Marine Infrastructure
Port Vell and Port Olímpic play a crucial role in Barcelona's selection for the America's Cup. These ports have top-of-the-line nautical facilities and have been key in the city's maritime transformation for large-scale events. The facility's proximity to the city and its ability to host complex maritime events have made this decision easier.Institutional Support
Barcelona City Council and the Government of Catalonia have shown a strong commitment through their institutional support to host the America's Cup. The economic impact and the promotion of the Barcelona brand worldwide have been highlighted as decisive factors for their choice. This event has the support of significant entities and strengthens the nautical identity of the region.
EMIRATES TEAM NEW ZEALAND
For the 37th America's Cup, which will open in 2024, the club defends the Emirates Team New Zealand, and reported the previous edition in 2021. The collaborators with the Royal New Zealand Yacht Squadron will organize the event.
Participating Teams
Each team brings its own strategy and style, preparing to face off in the waters of Barcelona in August 2024. Skill, technology and tactics will be key in this prestigious regatta.
Emirates Team New Zealand
Emirates Team New Zealand is the defending champion, with an impressive record of victories, which denotes its firmness and skill in nautical competitions. This New Zealand team has been a formidable competitor in previous events and is anticipated to maintain its high performance this year.
Luna Rossa Prada Pirelli
Luna Rossa Prada Pirelli, the Italian challenger, is known for its passion and persistent pursuit of excellence in sailing. His experience and previous performance places them as one of the main contenders.
INEOS Britannia
INEOS Britannia represents the United Kingdom and arrives with a renewed technical and tactical approach, under the direction of one of the most respected names in the world of sailing. Your objective: capture the cup with strategy and precision.
The Orient Express Racing Team
The Orient Express Racing Team, although newer to the America's Cup scene, promises to bring energy and a refreshing perspective to the regatta, proving to be an intriguing addition to the competition.
NYYC American Magic from the United States
America's NYYC American Magic is among the teams looking to challenge the legacy of Emirates Team New Zealand. With a solid foundation and a commitment to innovation, American Magic seeks to reach the top.
Alinghi Red Bull Racing
Alinghi Red Bull Racing enters the competition with the combination of a Swiss sailing heritage and Red Bull-sponsored dynamism, suggesting an exciting and competitive campaign.
Programming and Events
The schedule for the Louis Vuitton 37th America's Cup in Barcelona in 2024 encompasses a series of high-profile nautical events, culminating in the prestigious sailing competition. The calendar of events is designed to offer the teams an intense competitive scene and the public an exciting racing experience.
Initial Regatta
The Official Starting Ceremony will mark the beginning of the Louis Vuitton 37th America's Cup on August 22, 2024. This symbolic regatta will serve as the starting signal for the multiple competitions that will take place in the waters of Barcelona.
Challenger Selection Series
The Challenger Selection Series, also known as the Louis Vuitton Cup, will take place after the opening regatta. In these series, teams such as Luna Rossa Prada Pirelli Team and the Challenger of Record will compete to determine who will face the Defending Title in the America's Cup Match. This segment is crucial in selecting the final challenger who will advance.
Preliminary Regattas
During 2023 and early 2024, three significant preliminary events will be held in various locations, including Vilanova i La Geltrú, Jeddah and Barcelona. These competitions will allow us to adjust strategies and prepare the crews for the challenges that will come in September and October, when the title is contested in Barcelona.
Economic Aspects
The celebration of the Louis Vuitton 37th America's Cup in Barcelona will significantly influence the local and regional economic panorama, generating employment and activating the blue economy in the area.
Blue Economy
The Blue Economy is expected to receive a considerable boost, especially with regard to job creation and the stimulation of productive activities associated with the oceans, seas and coasts. It is estimated that more than 19,000 jobs will be created, which reflects a high expectation of economic growth and development of human capital in maritime fields.
Sponsorships and Financial Implications
Sponsorships play a vital role in financing the event. With Louis Vuitton as the title sponsor, the event also attracts major racing teams such as Luna Rossa Prada Pirelli, INEOS Britannia, Orient Express Racing Team, NYYC American Magic and Alinghi Red Bull Racing. These teams, backed by renowned brands, contribute to the prestige and economic impact of the event, not only through direct investment in the tournament's activities, but also through international promotion and the tourism it brings to the city.
Economic Aspects
The celebration of the Louis Vuitton 37th America's Cup in Barcelona will significantly influence the local and regional economic panorama, generating employment and activating the blue economy in the area.
Blue Economy
The Blue Economy is expected to receive a considerable boost, especially with regard to job creation and the stimulation of productive activities associated with the oceans, seas and coasts. It is estimated that more than 19,000 jobs will be created, which reflects a high expectation of economic growth and development of human capital in maritime fields.
Sponsorships and Financial Implications
Sponsorships play a vital role in financing the event. With Louis Vuitton as the title sponsor, the event also attracts major racing teams such as Luna Rossa Prada Pirelli, INEOS Britannia, Orient Express Racing Team, NYYC American Magic and Alinghi Red Bull Racing. These teams, backed by renowned brands, contribute to the prestige and economic impact of the event, not only through direct investment in the tournament's activities, but also through international promotion and the tourism it brings to the city.
Impact and Sustainability
La America's Cup que tendrá lugar en Barcelona en 2024 no sólo se perfila como un evento deportivo de gran escala, sino que también se centra en dejar una huella positiva en cuanto a sostenibilidad y medio ambiente. Los organizadores están implementando políticas ambientales que esperan establecer nuevos estándares en el mundo de los eventos náuticos.
Economic impact
In terms of economic impact, more than 19,000 jobs are expected to be created, and productive activity estimated at 2,285 million euros, marking a significant increase for the local economy. This benefit is enhanced by a minimal investment by the Port Authority of Barcelona, indicating an effective return on public investment.
Regarding sustainability
The event advocates a green approach, with strategies to reduce the carbon footprint. Cutting-edge technologies applied to the yachts not only seek to improve competitiveness, but also to promote good environmental practices. The Barcelona America's Cup is presented as a platform for sharing and promoting sustainable solutions within the nautical sector.
Media Coverage
The 37th America's Cup, to be held in Barcelona in 2024, promises to attract extensive global media coverage. Organisers are working to secure broadcasts on multiple platforms, including television and online streaming services. This diversification in content distribution ensures that fans around the world can follow the events live and streamed. Media coverage of the America's Cup Barcelona 2024 will not only focus on the racing itself, but will also highlight the cultural and touristic aspects of Barcelona, showcasing the city as an iconic and dynamic destination.
Media Coverage
The 37th America's Cup, to be held in Barcelona in 2024, promises to attract extensive global media coverage. Organizers are working to secure broadcasts on multiple platforms, including television and online streaming services. This diversification in content distribution guarantees that fans from all over the world can follow the events live and recorded.
Media coverage of the America's Cup Barcelona 2024 will not only focus on the regattas themselves, but will also highlight the cultural and tourist aspects of Barcelona, showing the city as an emblematic and dynamic destination.
Television
Transmission rights are negotiated with international networks to offer broad, high-definition coverage.
On-line
A strong presence on digital platforms is expected, with real-time updates and exclusive content.
Social networks
In addition, the presence on social networks will play a crucial role in disseminating the competition. Official channels on platforms such as Facebook, Instagram, and Twitter are expected to provide constant updates, analysis, and interactive content to engage the community.
Youtube
On the other hand, YouTube is expected to serve as a key tool for the dissemination of video highlights, interviews with competitors and behind-the-scenes views. Official channels on this platform will allow fans to have a closer experience to the event, even if they cannot attend in person.
Tourism and Hospitality
Barcelona is preparing to welcome yachting enthusiasts and tourists during the Louis Vuitton 37th America's Cup in 2024. This internationally renowned event will significantly boost tourism, offering a combination of exciting regattas and world-class hospitality experiences. The impact on the local economy is expected to be notable, boosting the hotel and service offering in the city.
The Hostel of Hospitality
The Race Village will be a hub of activities, providing both locals and tourists with a place to interact and enjoy the festive atmosphere. This space will have screens to watch the regattas live, food and drink stands, and entertainment for all ages.
Moll de la Fusta
With its strategic location next to the sea, it will serve as a meeting point for fans and visitors, offering a privileged view of the events on the water. Restaurants and cafes close to the event, especially those located in the Moll de la Fusta, will be prepared to offer themed menus and a wide selection of local and international dishes, ensuring that visitors fully enjoy Catalan cuisine and Mediterranean hospitality.
Team Bases
These spaces will not only function as operational areas for the teams, but will also open up as additional attractions for visitors, allowing a behind-the-scenes look at the high competition.
Hotels
Hospitality in Barcelona extends beyond the Race Village, with a wide range of hotels and accommodation to suit all budgets. From boutique hotels with local charm to renowned international chains, there are options to guarantee a comfortable stay and a warm welcome.
Community Events and Ceremonies
The programming of the America's Cup in Barcelona for the year 2024 includes outstanding events that adorn the city and enhance the nautical tradition. Visitors can look forward to a spectacular Opening Ceremony and exciting sailing competitions around the Port Olímpic.
Opening ceremony
The Opening Ceremony of the 37th America's Cup is scheduled for 22 August 2024, marking the start of this prestigious sailing competition. The celebration will take place at Barcelona's iconic Port Olímpic, a location that has become a symbol of world-class events since the 1992 Olympic Games. The ceremony is expected to be a riot of local and international culture, reflecting the spirit of the city and the sailing community. Translated with DeepL.com (free version)
Olympic Sailing Events
In terms of competitions, this will include sailing events worthy of the Olympic Games, with regattas that will not only test the skills of some of the world's best sailors, but also provide a spectacle worthy of such a distinguished event. Importantly, these events include the first edition of the Women's America's Cup, an initiative that seeks to promote gender equality and inclusion in the sport of sailing worldwide.
Frequently asked questions
Here are answers to the most common questions about the next edition of the Copa America in Barcelona.
Tickets for the event will be available through the official Copa América website. We recommend following the updates to obtain information about their sale and availability.
The 37th Copa América will take place between August and October 2024. The opening ceremony is scheduled for August 22, 2024.
The participating teams are internationally renowned yacht clubs that will be announced and confirmed in the months leading up to the event. The participation of the defending team Emirates Team New Zealand can be expected.
Details on the broadcasters that will broadcast the Copa América will be communicated closer to the date. They usually include a combination of international sports channels and streaming platforms.
The America's Cup features high-tech boats designed specifically for the race, known for their speed and manoeuvrability. Exact specifications will be announced prior to the event.
The format of the competition will include qualifying heats, challenges and final races, culminating in a showdown where the winner of the trophy will be decided. The exact structure will be detailed closer to the event.
WHAT MAKES THE AMERICAN CUP SO SPECIAL, WHAT CAN WE EXPECT IN THIS EDITION IN BARCELONA, AND HOW THIS EVENT PROMOTES BOTH THE SPORT AND THE CITY THAT HOSTS IT?
Welcome to Barcelona for the exciting edition of the Copa América 2024! This prestigious sailing tournament, known as the oldest in the world, promises to display sails of innovation and competition in the crystalline waters of the Mediterranean.
History and Prestige of the Copa América
The Copa América is not just a competition; is a piece of nautical history that has been written since 1851. Known for being the oldest sporting trophy, this competition has seen the fastest and most technically advanced yachts battle it out to claim supremacy at sea. Over the years, the cup has evolved, adopting new technologies and becoming a testing ground for innovations that then spread throughout the maritime world.
Barcelona 2024: A Unique Scenario
The choice of Barcelona as the venue for the 2024 Copa América is no coincidence. This city, rich in culture, art and history, provides a spectacular backdrop for the competition. Its weather and maritime conditions are ideal for sailing, combining technical challenges with scenic beauty. Furthermore, Barcelona is no stranger to hosting international events, having hosted the 1992 Olympic Games and numerous world-renowned sporting and cultural events.
What Awaits Us in 2024
By 2024, participating teams are expected to take technology and competition to the next level. The yachts will be equipped with the latest in navigation technology, and racing strategies will be more sophisticated than ever. Furthermore, the event organization is working hard to ensure a tournament that is not only exciting, but also sustainable. Initiatives are being implemented to minimize the environmental impact of the event and promote sustainability in the sport of sailing.
Impact in Barcelona
The Copa América will bring a significant boost to Barcelona's local economy. Tourists and teams visiting the city will not only participate in the event, but will also enjoy everything Barcelona has to offer, from its gastronomy to its historical sites. In addition, the event will generate employment and encourage the development of local infrastructure, leaving a lasting legacy in the city.
How to Enjoy the Event
For sailing enthusiasts and visitors alike, the 2024 America's Cup will offer a wide range of activities. From seaside spectator areas, to cultural events celebrating Barcelona's rich maritime heritage, there will be something for everyone. Plus, the races will be broadcast live globally, so no one will miss the action, no matter where they are.